People

The Customer's View at the Machine – What Helps and What Puts People Off

1 min read

Customers have seconds. Every hurdle is a lost sale.

Customers are encouraged by clear prices, full shelves, working cashless payments, and a clean machine. They are put off by empty selections, missing product info, declined payments, and no contact if something goes wrong. Operators control these.

Key elements

Further information

The FAQ section (publisher's site) has more answers.

FAQ

What puts people off most? Often empty selections and failed payments.

How do operators learn customer views? From reports, sales data, and surveys.